Aloha
An open magazine focused on music, graphic design, comics and counter culture
Initiator(s)
Willem de Ridder, Peter Muller, Ruud Schoonman...
Description
Aloha started in 1965 as a music magazine called Hitweek, equipped with the first four-color offset printer in the Netherlands.
In 1969 it changed its name to Aloha, a magazine focused on music, graphic design, comics and counterculture alongside national and international social issues.
Aloha was independent and operated without permanent writing staff or editors, so everybody was welcome to write an article or publish a drawing.
Aloha was ironic, critical, unconventional and seasoned with absurd humour.
Goals
Produce a publication where a new generation could feel free of manipulation and produce their own content.
Beneficial outcomes
It offered critical reports about political and social issues beyond the official version given by the conventional media and some tricks on how to endure "outside" the system. f.i. On number 35 (1970), Aloha provided a free small guide for diggers called "Free and surprising Amsterdam" where you could find all kind of suggestions to survive in the city without any money. This satirical and radical tradition later continued in ‘Frietkaas’.
Location
The Netherlands
Users
Willem de Ridder, Peter Muller, Ruud Schoonman, artists, graphic designers, magazine's readers / writers.
Maintained by
Willem de Ridder, Peter Muller, Ruud Schoonman, artists, graphic designers, magazine's readers / writers.
Duration
1969-1974
Category
Scientific
Pedagogical
Politics
Urban Development
Economy
Environment
Social
