Yomango
A anti-consumerist and anti-capitalist movement that encourages direct action against global brands through "ethical shoplifting".
Initiator(s)
Yomango
Description
In Spanish slang, “yo mango” means “I steal.” The project represents a sort of "shoplifting movement" that originated in Barcelona, as a parody of the wildly popular MANGO clothing line, to promote direct action against global brands.
Goals
To promote “ethical shoplifting,” returning to the people what the transnationals have stolen (labor, time, ideas, lives). To appropriate the idea of “branding” in order to celebrate anti-consumerist lifestyle and direct action.
Beneficial outcomes
Franchises of the movement have recently sprung up in countries including Argentina, Chile, Mexico and Germany, transforming hidden non-cooperation with consumerism into direct anti-capitalist action.
Location
Spain
Users
Citizens
Maintained by
Yomango
Duration
2002 - ongoing
Category
Scientific
Pedagogical
Politics
Urban Development
Economy
Environment
Social
